The Challenge
Vastint UK needed a standout brand for New Fountainbridge, a new canalside build-to-rent development in central Edinburgh. The identity had to feel premium, youthful and rooted in local heritage, while appealing to modern renters and working seamlessly across digital, print and physical spaces.

The Solution
I led the full brand creation for New Fountainbridge, shaping the visual identity, tone of voice and brand strategy. Inspired by the area’s silk mill history, I introduced fluid, expressive typography that echoed the movement of fabric, bringing softness to a system grounded in industrial heritage. The identity blends bold type, heritage palettes and factory-era design details, with a voice that’s warm, witty and human. The result is a lifestyle-led brand that connects legacy with modernity and brings character to every touchpoint.