The Challenge
JLL, one of the world’s leading real estate firms, needed a unified visual system to bring greater consistency, sophistication and usability to its global communications. With a growing demand for scalable digital content and internal tools, the brand's illustration and UI assets lacked cohesion across teams and markets.

The Solution
I led the design and rollout of three global illustration and UI systems for JLL, creating comprehensive brand guidelines that elevated and expanded the visual language. This included evolving existing assets into a more refined and consistent style, while also designing a wide range of new illustrations and UI components from scratch. Each system was crafted to balance flexibility with structure, supporting everything from internal platforms to customer-facing tools. From linework and colour to motion and interaction states, every detail was defined and documented. The result is a scalable, future-facing design system that brings clarity and cohesion to JLL’s global brand experience.