Service
Service
Design,
Art direction & creative strategy
Design,
Art direction
& creative strategy
Service
S.1
DESIGN
Brand Identity
Logo Design
Brand Guidelines
Visual Systems
Typography
Illustration
Motion
Campaign Design
Web Design
ART DIRECTION
Visual Direction
Photography & Motion Direction
Storyboarding
Look & Feel Development
Location & Styling Direction
CREATIVE STRATEGY
Brand Positioning
Concept Development
Campaign Strategy
Narrative Direction
Field
S.2
Sport
Fashion
Property
Finance
Consumer
Healthcare
A.I.


Sport
Fashion
Property
Finance
Consumer
Healthcare
A.I.

Sport
Fashion
Property
Finance
Consumer
Healthcare
A.I.


Process
Process
S.3
S.3

Discover & Strategize
I start by understanding goals, audience, market and influences. Through in-depth research and collaboration, I then craft a roadmap that aligns to the clients vision.
Market & audience research
Goal alignment
Project roadmap creation
Concept & Feel
Begin to develop creative territories that include a look and feel, along with top-line narratives and moodboards that trigger potential creative concepts.
Creative territories
Top-line narratives
Look & feel
Design Development
Analyse comments and feedback from the concept stage to inform the development of 1–2 creative routes.
Receive feedback
Analyze inputs & comments
Develop 1-2 design routes
Launch & Support
Once launched, I stay onboard by offering ongoing support and creative input to ensure the designs remain consistent and on-brand.
Creative launches
Post-launch design support
Maintain creative consistency
Discover & Strategize
I start by understanding goals, audience, market and influences. Through in-depth research and collaboration, I then craft a roadmap that aligns to the clients vision.
Market & audience research
Goal alignment
Project roadmap creation
Concept & Feel
Begin to develop creative territories that include a look and feel, along with top-line narratives and moodboards that trigger potential creative concepts.
Creative territories
Top-line narratives
Look & feel
Design Development
Analyse comments and feedback from the concept stage to inform the development of 1–2 creative routes.
Receive feedback
Analyze inputs & comments
Develop 1-2 design routes
Launch & Support
Once launched, I stay onboard by offering ongoing support and creative input to ensure the designs remain consistent and on-brand.
Creative launches
Post-launch design support
Maintain creative consistency

Discover & Strategize
I start by understanding goals, audience, market and influences. Through in-depth research and collaboration, I then craft a roadmap that aligns to the clients vision.
Market & audience research
Goal alignment
Project roadmap creation
Concept & Feel
Begin to develop creative territories that include a look and feel, along with top-line narratives and moodboards that trigger potential creative concepts.
Creative territories
Top-line narratives
Look & feel
Design Development
Analyse comments and feedback from the concept stage to inform the development of 1–2 creative routes.
Receive feedback
Analyze inputs & comments
Develop 1-2 design routes
Launch & Support
Once launched, I stay onboard by offering ongoing support and creative input to ensure the designs remain consistent and on-brand.
Creative launches
Post-launch design support
Maintain creative consistency