The Challenge
Coca-Cola Europacific Partners needed a festive campaign that could roll out seamlessly across multiple markets, languages and platforms, while staying true to the brand’s visual identity. The challenge was to create something fresh and joyful for the holiday season that felt unmistakably Coca-Cola, yet adaptable across regions and formats.

The Solution
I created the concept and design system for The Journey to Christmas, a campaign built around the brand’s signature multicoloured journey lines. These lines, central to CCEP’s identity, were transformed into festive icons including Christmas trees, decorations and patterns that captured both the joy of the season and the spirit of movement, anticipation and celebration. The result was a flexible and distinctive visual toolkit that stayed true to the core brand while offering creative assets that worked across digital, print and packaging in multiple languages. This approach turned a global campaign into something personal, warm and uniquely Coca-Cola.