Created while employed at Persona Studio
Delivered for their client, Coda Architecture.
View their case study here.

The Challenge
CODA operated as two separate brands: CODA Architecture for commercial developments and CODA Bespoke for high-end residential work. While both had strong reputations, the split created confusion and lacked visual cohesion. The business needed a unified brand that could represent both sides with equal strength and clarity.

The Solution
I led the full rebrand for CODA, creating a single identity that brought together the commercial and bespoke arms under one cohesive system. Drawing on Sheffield’s material heritage of steel and brick, I developed a refined visual language built around timelessness, craft and authenticity. This included a tactile, heritage-inspired colour palette, ‘seal of approval’ brand marks and bespoke typography. I produced full brand guidelines covering tone of voice, digital and print, enabling consistent and confident application across every touchpoint.