Rebrand of the gelato company based in New York and Bologna. The company prides itself on its quality ingredients that are always 100% organic and packed with creamy flavours.

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I wanted the brand identity to represent the richness of quality ingredients, but also their combination of creamy Italian gelato with unique, fruitful flavours. I did this by shaping the ‘M'O’ in two parts. The ‘M’ representing traditional creamy scoops of gelato and the ‘‘O’ representing their fruitful, organic flavours on offer. The primary colour palette reflects what the brand mark communicates; organic, fruitful and inventive. Deliverables included logo, website, business cards, menus, vehicles and store fronts.

Role
Output
Client   

Design, Art Direction
Digital, Print
M'O il gelato