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Quarterly Campaigns

NatWest Group is a Top 5 British bank. Below are various highlighted digital and print projects that were developed quarterly over a 2 year period that included illustration, in-branch posters, brochures, photo retouching, emails and press.

Each project followed strict brand guidelines, but I consistently tried to push the boundaries of what could be implemented creatively. The NatWest Q1 credit card campaign for example, looked at introducing stylised illustrations that could interact with the NatWest style in a contemporary format. 

Role
Output
Client   

Design, Art Direction, Illustration
Digital, Print
NatWest

© 2024 Alex Edwards

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