Brand Creation
The Company
Genera is a luxury cigar casing and accessory company based in Manchester, UK. The casings are produced using F1 grade aluminium and encased in a wooden matte box, with retail starting at £1000.
The Ask
I was approached to create a brand concept and manifesto that reflected the heritage and the distinct luxury of the product itself.
The Solution
The brand I created embeds a fine balance of tradition and contemporary thinking. It portrays luxury, but respects the history and traditions embedded in the history of cigars.
Role
Output
Client
Design, Art Direction, Copywriting
Print, Digital, Packaging
Genera
Smoking a cigar is like a special event. It takes time. It requires investment. The location is key. And the experience is paramount. There’s a lot of moments in life we wish we could speed up, smoking a cigar isn’t one of them. A moment of relaxation and yet celebration, camaraderie and lasting memories. Smoking a cigar is more than just an action; it’s a ritual. And an essential part of that ritual is the cigar case.
For some, pleasure comes from releasing the scent of the warm oaky tobacco. Others, it’s the simple joy in feeling yourself unwind one exhale at a time. For us it’s not just about a case that protects your cigar, it’s protecting your cigar with unwavering style and class. Much like cigars, we know it’s about quality and not quantity. It’s why we take no shortcuts with our cases, selecting materials that marry quality and beauty seamlessly. It’s what makes a Genera case unlike any other.
A distinct luxury.
And it’s one you and your cigar deserve.
© 2024 Alex Edwards
