Identity refresh and website design for advertising agency Rapier Communications. After incredible highs and lows, the agency needed a look that could take them into a promising future. Using the original logo Paul Belford created in the 1990’s, I repurposed the form that people identified with when they were a household name. Using just the first letter as the brand mark adds to the brand essence and still displays a form of familiarity with Rapier's original brand.

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Across digital and print, I looked at combining brand shapes and how they can create limitless unique designs that are fluid and diverse. This represented how Rapier as a company analyses individual customer groups and how they look at services from a different perspective compared to other agencies.