Adidas Festival of Sport is designed to encourage a broad spectrum of people, from professionals to couch surfers to get involved in different sports they may or may not have participated in before.

​

The Brief

Develop a brand activation that encapsulates the spirit of sport and encourages all ages to take part. Look at how this could be rolled out across multiple channels, from digital to out of home.

​

The Design

The whole design concept focused on time, a mechanic that is relevant across all sports for every participant, from smashing personal bests to new records. To achieve this, we took influences from a traditional stopwatch by utilising the blue from the illuminated backlight and the typography from the digital watch face. 

Role
Output
Client