Creative lead on Q1 multi-channel campaign. The Myprotein range of sports nutrition is loved by over 12 million active people. To widen brand awareness, we needed to convince the sceptics who don’t believe in benefits of sports nutrition. 

 

The Approach

Focused on product benefits to explain how Myprotein will increase sporting performance by fuelling ambition and helping you go further, work harder and achieve more. To educate the audience, we split our nutrition categories into 5 key areas: Energy, performance, recovery, snack on track and kickstart. The TV spot combined all of these elements, with the social content being split into the 5 target areas. It’s educational, informational and inspirational.

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The Results

750,000+ impressions in first 7 days (Sky Adsmart)
Highest ever performing Myprotein TV advert